Step 1: Pricing
The single most important step in selling any home is establishing a price that produces results. Countless studies have shown the effects of overpricing a home and they all agree that improperly pricing a home not only causes the sale to take longer, but can also result in the home being sold at a lower price point.
I recommend you reach out to me to get an idea on what your home is worth. While you may be able to get an idea of your home’s worth using tools like Zillow’s Zestimate, it cannot replace a professionally trained Agent. I am extensively trained on assessing the value of clients’ properties which typically result in homes selling 30 days faster than the average in Central Florida while also setting records for price!
Step 2: Preparation & Staging
In today’s world, prospective buyers are making quick decisions based largely on first impressions. The average buyer spends only seconds online looking at photos before moving onto the next property and on average only looks at roughly 10 homes in person before making a buying decision. With this in mind, I believe a home needs to be ideally prepared so that it creates an awe inspiring reaction both online and in person. I am a trained marketing expert and will gladly provide you a strategic plan for how to best present your home for optimal results.
STEP 3: Marketing Strategy
I am not only a Realtor, but also a Marketing Specialist. With 92% of buyers looking for houses online, where and how we display homes on the internet is crucial. Through years of experience, I’ve learned to leverage the latest technology and online marketing strategies to create a plan that achieves results time after time. Whether it’s 3D technology, professional photography, HD video walkthrough tours, social media, syndication, or even direct mail, I have you covered.
STEP 4: Communication
Clear and consistent communication is the key to any good relationship, therefore first-class customer service is my highest priority. It’s because of this reason that it’s my practice to communicate with my clients on a weekly basis. You’ll speak to me weekly; in addition, you’ll also receive weekly custom market traffic reports on your property. This way you’ll always be informed and able to make timely and well-educated decisions during the process.
STEP 5: Negotiations
Having a professionally trained negotiator on your side can save you tens of thousands of dollars while also reducing the liability that is inherent when selling any property. The ability to remove emotion from the equation and make decisive decisions is a skilled art required for such large investments.
STEP 6: Closing
Once we’re under contract, you’ll receive consistent communication from me as to the required timelines and objectives required to close on your property. You have my commitment that you will be supported throughout all phases of the home selling process. A smooth and stress-free closing is always the goal, and I work diligently to ensure that happens. Your happiness is my life’s work!
